Analyzing Readability in a Blog or Website

This was the suggested blog post/topic assigned for my digital writing class on Nov. 18, 2008, in preparation, I think, for our creation of interactive PowerPoint (or SlideShare, or SlideRocket, or VoiceThread) presentations.

However, instead of doing the assigned post first, I jumped right into the creation of my interactive SlideRocket presentation, which has already been posted on my blog (see past posts below), but I thought I'd return to this post, if only for some reflection on the assignment ... since I don't think I'm going to actually do the assignment!

I think that this would be a great assignment to give to my college students, but I think the key ingredient for the assignment would be to make sure students have clear criteria for analysis and evaluation in mind before they go out in search of a blog or website to analyze/evaluate, but especially before they begin the actual analysis and evaluation. And, like I've done in the past, discussing and creating/developing this criteria together as a group is a better use of time than me just lecturing to them about what to look for.

I don't remember, now, if we discussed potential criteria for analysis/evaluation in class, but I remember that our course text, Teaching Writing Using Blogs, Wikis, and Other Digital Tools, includes a nice discussion of this topic. My intial thoughts about criteria include:

• General, overall structure of the blog or website: top banner(s)? sidebar(s)? construction of the main body--one column, two columns, three columns, etc.? bottom banner(s)?
• Specific construction within these main structural components
  
• Use of colors
• Use of fonts
• Use of "graphics"--still images, and/or video, and/or other graphic-design features
  
• Use of "sound"--music, voice, etc.
• Use of text
• Length of text
  
• Readability of text
• "Interactive" components--comment sections, chat rooms, surveys, quizzes, games, etc.

This assignment now seems somewhat similar to two other assignments I used to give:

• A "rhetorical analysis" of an essay, focusing on how the "techniques" used in an essay (usually narrative or expository)--such as structure/organization, examples, details, introductory strategies, conclusion strategies, syntax, diction, style, tone, etc.--helped the writer accomplish her/his purpose for his/her audience.
• A "critique" of an argumentative/persuasive essay, primarily focusing on Aristotle's "three appeals"--ethos, pathos, logos--but also on other argumentative/persuasive strategies used by the writer to accomplish her/his purpose for his/her audience.

Yes, yes, I know: fairly straight-forward and very traditional assignments--and, students would say, both challenging and "boring." And not at all "digital" or Web 2.0.

I think a "blend" of the old and the new will be where I start, when I begin planning my courses and assignments for next year.